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Viewing Single Post From: Match Attax 2017/2018 - out on 28 September
Match Attax Mac
Game Changer
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Sep 21 2017, 08:45 AM
Aug 17 2017, 09:00 AM
I'm still struggling to comprehend how Topps could:

a) Increase the price by 11% on Single Packs AND

b) Reduce the Card Quality

The Card Quality was the worst since I've been collecting and I sincerely hope that this rectifies itself for the forthcoming season.
What they need to do is engage with the collectors a bit more....I am sure there are lots of people on here and other forums who would happily offer advice and suggestions as to how the cards can be improved and be made more appealing but I have never seen anywhere that they are trying to do this.
For a company with the status of Topps to not have a HUGE social media following for a product like Match Attax...which apparently has 1.5million UK collectors is crazy....and I am sure costing them money!
Im no sales/marketing expert, but in the survey's they put out, surely if they asked questions such as "who is your favourite person to watch on YouTube?" or "what is your favourite magazine?" Because they could be getting pre-release exposure completely wrong. What if nobody watched the 20 pack early videos or if nobody bought the more magazine this year? They would lose sales because kids - their main target, wouldn't even know they were out.
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Match Attax 2017/2018 - out on 28 September · Match Attax 17/18