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Match Attax Limited Editions
Topic Started: Feb 16 2016, 09:32 PM (1,231 Views)
KarlHungus
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Phild
Feb 16 2016, 10:35 PM
For the Premier League/ Champions League Match Attax 1 per club would be great, the gold, silver, bronze is purely a money making exercise for Topps, no other excuse for it.

They managed it in Germany for the Bundesliga collection but even there now they have 3 versions of some.
Phil, just curious as to why you would say that the gold-silver-bronze limited editions setup is a money making exercise for Topps? I don't really get what would be the difference in production costs and sales for - let's say - 5 players in gold-silver-bronze or 15 players with only one limited edition?
In fact, I think that Topps would sell more tins/starter packs/mega packs/... if there were more players and different cards to be found in these.

Anyway, I agree with everyone here. I'd rather see more players with one limited card than a few players in gold-silver-bronze.
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KarlHungus
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rosencrantz
Feb 20 2016, 01:42 PM
This is crazy!

And I believe all responsible parent - who is capable of making basic mathematical equitations - should make an end to their kids card collecting. Because a kid doesn't understands that making a full collection costs 3-4 months average wage. And the kids are usually perfectionists - they are unhappy when one is missing.

Topps has made a big mistake. I believe who started to collect this series will not start the next one. Because it is impossible to make full collection for a reasonable expense.

My post is not about the passionate and rich adult collectors - I know there are many around, and Panini Prizm is just perfect for them with the many color variations and autosigned cards. My post is about the tens (maybe hundreds) of thousands of kids who are exchanging cards in schools every day. This series will make them more sadness than happiness.

Last thing: making this series multilingual prevents international exchanges as well. One more thing that prevents keeping expenses as low as possible.

Sorry to say but for me Topps became a synonym of dirty profit. :(
I understand that some people here are frustrated because it seems that completing the LE set of this CL collection will be much more costly than it was for Match Attax sets in the past. But we also need to be a little realistic here. The only perfectionist collectors are people who want to complete a collection at all costs. Children are not like that. Youtube is full with videos of children opening Match Attax packages and being excited from pulling what we think is a silly Eden Hazard base card. Children collect in a different way than you and me.

Surely there will be older children who would really like to complete their set with all LEs. But which parent would actually buy MA cards for 1000s of GBP/EUR before checking if there are other ways to buy the cards (and deciding if it's worth it). Let's not fool ourselves here. Parents face problems like this every single day. And children know much better than you think that they can't own every single thing they want.
In fact, I think that we can learn a valuable lesson from the many children that collect Match Attax cards (and for a representation, have a look on Youtube): collecting is fun, and we shouldn't let the limits of our collection influence our mood too much. After all, no one is forcing us to collect any particular set.
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KarlHungus
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rosencrantz
Feb 21 2016, 01:53 PM
KarlHungus
Feb 21 2016, 12:23 PM
I understand that some people here are frustrated because it seems that completing the LE set of this CL collection will be much more costly than it was for Match Attax sets in the past. But we also need to be a little realistic here. The only perfectionist collectors are people who want to complete a collection at all costs. Children are not like that. Youtube is full with videos of children opening Match Attax packages and being excited from pulling what we think is a silly Eden Hazard base card. Children collect in a different way than you and me.

Surely there will be older children who would really like to complete their set with all LEs. But which parent would actually buy MA cards for 1000s of GBP/EUR before checking if there are other ways to buy the cards (and deciding if it's worth it). Let's not fool ourselves here. Parents face problems like this every single day. And children know much better than you think that they can't own every single thing they want.
In fact, I think that we can learn a valuable lesson from the many children that collect Match Attax cards (and for a representation, have a look on Youtube): collecting is fun, and we shouldn't let the limits of our collection influence our mood too much. After all, no one is forcing us to collect any particular set.
I am not arguing, but have you seen kids swapping this series? I did. This system of the LE cards in three different shiny colors makes kids frustrated. I have children, and I have seen him and his friends many times, when they have exchanged (The school has prohibited card exhanges - so sometimes we, and other parents makes card swapping afternoons after school). Yes, they are very happy with "silly" Hazard, Ibra, and Depay basic cards as well. But when they reach to the end of the album, all the joy they had by gaining new base cards is gone, because they see the spaces next to their few bronze cards, and they realize they will never have the Golden Messi or Golden Özil card, because that is "impossible". Some of them even becomes angry.

I wrote what I did, because this way of publishing the LE cards is not good for kids. This is for rich adult collectors. Many kids told me (7-10 years) that they will never again start collecting one more Match Attax series, and they will stay at Panini series, because there are more non-base cards in those packets. Now stop for a while, and think with the head of a publishing company: who is the bigger market? Adult collectors, or kids?

The point is (in short): When kids gains the 39th limited card of a Panini Series (with 70 or so limited cards) they are proud that they have one more kind of it. But when they look to their MA CL binder, they see what they miss, and this is caused by the 3 color variations LE cards only. It would be better for them if Topps would publish 24 different LE cards with only one variation each.

(And it is not me who is frustrated - it is Topps who will be, when they will see the "succes" of their next international series).
It has nothing to do with the system of three different shiny colours. 24 different players in just one colour or 8 players in 3 different colours wouldn't make any difference. It's all about how and the rate at which they are distributed.

I'm not saying that Topps is doing the right thing here. If, indeed, a large part of collectors are disappointed and turn their back on Topps, then they should notice that they are doing things wrong. Therefore I also think it's a good thing that people contact Topps to explain why they do or don't like a collection.
All I'm saying is that everyone has a personal choice. You agree with their policy or not, and you pay for the cards that you want or not. But if one doesn't agree with their policy and still pays, Topps is not likely to change things...

I understand that it is hard to explain to your children that the LEs in this set are harder to obtain than in previous Premier League or in Panini sets. And I think it's a very good thing if they are able to make a decision like returning to Panini. But when I collected the Panini stickers as a child, I was usually not even able to complete my album (with only "regular" stickers) and I didn't get frustrated or angry about it. I guess I've always been enjoying the chase more than the catch.
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KarlHungus
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Jimmieg7
Feb 21 2016, 01:40 PM
Fair enough comments above, however why list the limited editions if Topps only class them as a "Bonus Edition" by removing them from the inlay this could solve a number of issues. I do recall this is how the folders used to be
I do agree with you. Although it's a matter of interpretation, the least you could say is that it was not very thoughtful of Topps to list the LEs on the checklist without any remark and then to make them so hard to obtain.
I would like to see them not appear on the official checklist at all - which would also give Topps another advantage: the opportunity to print extra/new LEs later in the year.
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