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Chiefs To Sell Naming Rights; Arrowhead Name Must Stay In Deal
Topic Started: Friday Aug 29 2008, 06:43 PM (108 Views)
WeatherManNX01
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The Yanks are coming!

From The Kansas City Star:
Quote:
 
The Chiefs moved closer Thursday to joining the rising ranks of sports teams with corporate names attached to their stadiums.

The club announced that it has entered into an agreement with IMG, a global sports and entertainment company, to pursue a sponsor for naming rights to Arrowhead Stadium.

But the desire of the late Chiefs founder Lamar Hunt will be honored. Whatever corporate name is adopted by the stadium, which opened in 1972, “Arrowhead” will be included.

“As we go down the path of bringing in a partner on the field, we would like to keep Arrowhead part of the name,” said Chiefs chairman Clark Hunt.

The Chiefs hope to secure a long-term naming-rights deal worth $5.5 million a year for the stadium and $800,000 for the practice facility, said Bill Newman, the Chiefs senior vice president/administration.


Full article.
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