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Fsg: The Game Plan
Topic Started: Jun 17 2012, 11:41 AM (394 Views)
bullybeef
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Super Reds
http://www.thisisanfield.com/2012/06/the-game-plan/

Quote:
 
An in-depth look at the FSG master plan for Liverpool FC; and the direction the club is taking.


The FSG master plan for Liverpool is beginning to take shape. In recent weeks there have been a number of messages coming out of the club, and if you look at them as a whole they give very clear guidance to the direction the club is taking.


FSG attracted criticism from both supporters and the media for not having a clear plan for taking the club forwards; but in the three core areas of the club’s strategic priorities we have seen progress in recent weeks. Looking at recent announcements, this is my take on the direction the club is taking: what the ‘Liverpool Story’ looks like:


Football

The ideological structure FSG wanted in place at Liverpool was for a Sporting Director to lead a team of specialist technical experts that included the ‘first team’ coach, in a collaborative approach to decision making on all footballing issues. Each expert would have a specialist area that they would lead on; but would all form part of a ‘technical’ committee.


The purpose of the Sporting Director was to provide senior guidance and profile to the club’s global standing; it was also to provide continuity to the club’s technical blueprint and playing philosophy beyond the more results focused ‘team manager’. The idea being that if results demand a change in coach at first team level; the structure and philosophy of the club remains in place.


By appointing Brendan Rodgers FSG has made the pragmatic decision to abandon that structure in favour of a collaborative technical committee. Rodgers ideology and footballing philosophies are aligned to FSG’s vision for the club; which are probably influenced by a hybrid of the models at Barcelona and Arsenal.


The decision to abandon the Sporting Director model will give Rodgers the opportunity to prove that he can lead; and is an opportunity for him to realise his vision without a more senior, dominant personality in the background. It is a brave call by FSG to abandon a structure they have always favoured; but it is a sign of good leadership that they listen and react.


FSG still favour the Sporting Director model; and it could be that somebody still comes in either now or in the future to take on that role – but with a diluted brief. My belief is that it hasn’t been abandoned, but FSG are taking a ‘wait and see’ approach before deciding if it is right long term structural solution for the club.


The technical committee appointments are now almost complete with the appointment of David Fallows from Manchester City. Fallows is a pioneer in the scouting space; he has changed the way that scouts interact and transferred the knowledge base from individual scouts into an integrated data model. He is exactly the kind of fit that FSG favour; innovative, data driven and progressive.


The purpose of the technical committee is to reduce risk and use the power of collective knowledge in player recruitment. It is all about sourcing value and reducing risk by using statistical and data analysis hand in hand with more traditional scouting methodology to bring the right players, with the right attributes, at the right price to the club.


I expect that Pep Segura will also have a role in the newly formed ‘technical committee’ as Head of Development or Technical; his role will be to influence the playing philosophy at every level of the club so that there is a natural progression into the first team from the academy.


The style of football at the club will be influenced by Rodgers vision; which is perhaps most closely aligned to Barcelona and the Spanish side. I expect Liverpool players under Rodgers to be comfortable on the ball and possess good football brains: I expect technical ability to be the dominating attribute of any Rodgers signing.


The summary of our footballing strategy is clear:
We are looking to develop a playing philosophy that combines high intensity and tika taka football; we will recruit players that fit into that philosophy through a collaborative process that is based upon data and statistical analysis. Our academy system will be an essential part of our future where we educate and develop players from a young age into the playing philosophy, and that will continue at every level through the development journey.


Aligned to that strategy is a focus on sourcing value throughout the lifespan of a contract. We will continue to be competitive in paying one off transfer fees; but will look to recruit players yet to reach peak and reward aligned to development and value to the team.


Stadium

In a recent email to the Anfield Wrap John.W.Henry gave the clearest signal yet that a new stadium is not on the agenda. The stadium solution is often seen as the holy-grail for Liverpool in bridging the revenue gap with our biggest rivals. There is a huge gap in match-day revenue between United and Liverpool; and that will naturally translate itself into a gap in the ability to compete.


When Liverpool was sold to FSG Martin Broughton said “it was a condition of sale” that the new stadium was built. In hindsight, that was a careless statement – as John.W.Henry points out when he says “No one has ever addressed whether or not a new stadium is rational.”


What FSG have been doing is taking the time to identify options; Henry’s email was the most sensible, pragmatic analysis of the stadium situation I have ever seen. I have always believed that a new stadium is the fundamental solution to long term future of the club and the local area. Without a new stadium, regeneration becomes more difficult.


Many rightly point out that it isn’t the club’s role to drive and pay for regeneration; but Liverpool FC is a community football club, and it does have a social responsibility to consider the impact of its decisions on the long term future of the community. There is also the issue of infrastructure and travel solutions. All of these things will be more difficult if a redevelopment of the Main Stand is the reality of the stadium solution.


Henry’s email also makes it clear the economic realities of a new stadium build in Liverpool v’s London. The cost of season tickets at Anfield has risen significantly over the past ten years without any stadium improvements. There have been league games in recent seasons that haven’t sold out; there is very little leverage left in raising prices.


All of this is a challenge. For a new stadium to be economically viable it would need to generate a guaranteed level of income; and it maybe that the economic realities don’t add up. Of course, there is also the issue of naming rights, which Henry mentions as still being discussed with ‘interested parties’. The level of sponsorship required to make a new stadium viable would have to be in the region of £150m, and in his climate, that is a tough but not impossible ask.


There are as many complexities with the redevelopment of the Main Stand, with residents and the council a barrier. Henry’s tone suggests that is the most economically responsible solution; but it will not be a quick process.


Reading between the lines of Henry’s email; he is setting the scene for supporters that the stadium issue is a long term one. There will not be a quick and easy solution or decision. FSG have done the research, they are incredibly well informed, and will not gamble the clubs long term future without a very robust model.


We should welcome that Henry has given an open and honest response to an emotive subject; and that FSG are not making brash promises and are dealing with the reality of the issue. I do expect that there will be a solution to the stadium issue: but it will have to be when the timing and economics are right.


Commercial

Without the revenue a new or redeveloped stadium can bring, Liverpool will need to be innovative in the commercial space to bridge that gap. They will need to look at all existing revenue streams, and make sure they are the leaders in those areas. But, the most important part of the club’s commercial strategy will be finding new revenue streams.


The appointment of Billy Hogan is a progressive step. FSG inherited a fantastic sponsorship deal with Standard Chartered; and have secured a lucrative deal with Warrior. These ‘big ticket’ deals all help to position the club as leaders in the commercial space; and they will contribute to bridging the revenue gap.


But the key for the club is to leverage its worldwide support. They need more supporters’ spending money outside of the ‘match day’ experience. If you look at the club’s digital footprint it is hugely impressive. Its social media presence alone has almost 10m likes on Facebook and 1m followers on Twitter. If every single one of the club’s Facebook fans spent £25 on Liverpool a year that would translate into revenue of £250m – dwarfing the gap in match day revenue.


The upcoming Fox documentary is an indicator of where the club is heading in commercial strategy; FSG are incredibly strong in media and channels. I expect Hogan to focus on the club’s digital footprint as the basis to increasing commercial revenues. I also expect that Jen Chang will be involved in this, and will be a big influence in the evolution of the clubs commercial activity.


Last season Ayre addressed the subject of clubs negotiating own TV rights; it didn’t go down well, but you can see his point. I don’t think that will ever happen; but I expect to see far more ‘high value’ friendly games form a part of the commercial strategy.


Without a stadium that is fit for purpose in today’s game, we need owners that are innovative in generating revenue. I think we are in safe hands with FSG as we continue to lead in the big ticket deals and find new revenue streams that will put us on the front foot until the stadium issue is resolved.


Summary

Whilst some of this outline is speculative, it is also formed on messaging that has come out of the club in recent weeks. It is clear to see that the club is improving its communications output; and I was delighted to see the excellent Anfield Wrap as the channel for the stadium update – I said in a recent article on This is Anfield I believe the club should use key opinion formers in the fan base as a channel more often, so delighted to see it happen.


It is an exciting time to be a Liverpool fan; I think that FSG are taking the right decision to build a sustainable future. The club has been through digression to transition and now progression.


The above is an outline of a very clear plan. I also have a strong belief that this is the beginning of a new Liverpool Way (article on Tomkins Times); one that is blending our traditions and heritage with a progressive vision.


And finally, one of the best things about FSG and John.W.Henry is that they recognise that not every decision they make has to be popular, but it has to be right. In any walk of life, that is a sign of outstanding leadership.
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red machine
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hmm the problem is that their plan is actualy not very good.
why will a team floundering in mid table out score man utd city arsenal tottenham and other teams doing well,in the commercial side of things...not possible and no amount of history will prevent that.fsg trading on lfc history...mark my words these fsg owners are looking for free lunches everywhere whilst making sure no one gets any free lunch from them.Shysters of the highest order.
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SpekeRed
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Super Reds
(Quote red machine)

hmm the problem is that their plan is actualy not very good.
why will a team floundering in mid table out score man utd city arsenal tottenham and other teams doing well,in the commercial side of things...not possible and no amount of history will prevent that.fsg trading on lfc history...mark my words these fsg owners are looking for free lunches everywhere whilst making sure no one gets any free lunch from them.Shysters of the highest order.[/B]



3rd tier so called fans like you are the shysters!

Beside the hillsborough flame
I heard a kopite mourning
Why so many taken on that day
Justice has never been done
But there memory will carry on
There`ll be glory round the fields of anfield road.

Justice for the 96 RIP YNWA!!!
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bullybeef
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Super Reds
Well, if we're not gonna remove folk like RM from the forum, we can block them. If we all blocked him, it would save Mister a job. And I certainly wouldn't quote him in future - I am sure he receives too much pleasure in seeing his posts more than once.


Sorry RM, but for the sake of my sanity and my presence here, I vote your 'opinions' unwelcome, unproductive, and suspiciously anti-LFC. Any responses will be pointless.
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Istanbully
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I don't think they're Shysters but I can understand peoples concerns. These are business people & are running LFC as such. We don't have benefactors who can afford and are willing to plough millions of their own money in like Sheik Monsoor or the Russian.

The only way FSG as a business can make a profit is by selling it on. In order to sell at a profit need to make LFC successful both on and off the pitch.

I'll keep an open mind for now but at the moment I am of the opinion both FSG and LFC supporters have a common goal.
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Misty77
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Its more important to make us a solid and self-sufficient Club/business.

I'd rather us were able to support ourselves financially on our own earnings than have to rely on the handouts from rich Arabs or bored Russian buisnessmen.

If Chelsea or City were to suddenly find themselves without their benefactors it would be the biggest crash since the Hindenburg!
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Danny
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Super Reds
I agree Istanbully totally with your comments, gone are the days when owners of football clubs were fans of the club, we are in the world of big business where owners view everything hopefully as a long term investments which means it's still possible to have sucess but Fenway won't take risk if they are in doubt, they have to think of their backers money as well and there's no way they will risk losing that. I'm still positive that Fenway will be good owners and proud with it but we all have to be realistic to understand their views as well which does not run along the lines that they are 100% fans and only in it for the glory like the Arabs and Russian multi billionaires
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Istanbully
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Danny,Jun 17 2012
01:37 PM
I agree Istanbully totally with your comments, gone are the days when owners of football clubs were fans of the club, we are in the world of big business where owners view everything hopefully as a long term investments which means it's still possible to have sucess but Fenway won't take risk if they are in doubt, they have to think of their backers money as well and there's no way they will risk losing that. I'm still positive that Fenway will be good owners and proud with it but we all have to be realistic to understand their views as well which does not run along the lines that they are 100% fans and only in it for the glory like the Arabs and Russian multi billionaires

Agreed Mist. I've fallen out of love with football in general over the years. What with average players becoming millionairs virtually overnight, people supporting a club as a fashion statement, agents and all the corporate bullshhiit, ending up with our working class game now belonging to the middle to upper classes.

The FSG business model for me is the lesser of two evils. I wouldn't like us to be like Citeh. While it was great them stoping Man Ure last season, if they carry on in the same vein in enticing every decent player with outrageous salaries, it's only a matter of time before everybody hates them just a much as their neighbours.

Rant Over
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red machine
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bullybeef,Jun 17 2012
01:12 PM
Well, if we're not gonna remove folk like RM from the forum, we can block them. If we all blocked him, it would save Mister a job. And I certainly wouldn't quote him in future - I am sure he receives too much pleasure in seeing his posts more than once.


Sorry RM, but for the sake of my sanity and my presence here, I vote your 'opinions' unwelcome, unproductive, and suspiciously anti-LFC. Any responses will be pointless.

feel free to block me bully :lol: ..its what its there for...save you dishing out abuse for no reason as well....go ahead..make my day ..punk!! :lol: :))
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red machine
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Die-hard Reds
I had a very open mind on fsg but it has become evident,increasingly so,that they are not what they crack on to be.All well and good having these master plans and shouting about it as they do but lets not forget there are other clubs with their plans too.fsg speak like their plan is best...clearly it isnt.This plan of theirs is great in theory..but,as henry himself has said,commercial money is central to it.Well if its not forthcoming or not enough of it then lfc will flounder.Didnt he say a few months ago the tv deal was central to lfc plans...other teams in the league took exception to his comments...and low and behold little wigan beat lfc next game to remind him lfc are no more important to the premier league than the other clubs in it are.
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steve10

Elite Reds
It all depends how you read this master plan and like some of the others I am keeping an open mind about it. I am yet to be convinced by FSG but I hope that I am prooved wrong in the long run.
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SpekeRed
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Super Reds
No use blocking RM tbh!

Sorry Mist but he spouts the same anti LFC comments non-stop whether it be in posts or shoutbox!

It was all about Kenny last season now he's gone and Rodgers tenure hasn't started yet his anti LFC agenda has now moved onto the owners!

It's been this way nearly a year on here now from him! When does it come to the point when enough is enough!

Personally I'm sick to death of it and many more are getting sick of it! Every post is an attack on anything to do with LFC or as he calls it 'HIS OPINION'

The guy has a major agenda against LFC a want's nothing more than to stir the forum up day in day out!
Beside the hillsborough flame
I heard a kopite mourning
Why so many taken on that day
Justice has never been done
But there memory will carry on
There`ll be glory round the fields of anfield road.

Justice for the 96 RIP YNWA!!!
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bullybeef
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Super Reds
With the right system and players, a team can be competitive without vast amounts of brass, even in today's game. Rafa proved this with us, before he lost the players, and more recently, Montpellier in France, albeit in a lower quality league. However, they still beat mega-rich PSG and Lyon on a very meagre budget, and now they have players wanted by others.


Newcastle are another example of being competitive whilst spending frugally.


Yes, FSG are a conglomerate, but Henry is sports mad, very competitive and hates losing. I read a great article of how he came to be the man is from very humble beginnings (can't recall if I posted the article, but I probably did). He's rarely made a bad call, even after sacking a legendary Red Socks coach (sound familiar), and plucking a new coach from Asian baseball, the Red Socks won their first World Series in decades. Lets hope lightening can strike twice.


The bottom line is, we cannot and should not compare Henry to Hicks or Gillet. I far as I have read, he has never had a company liquidated or suffered bankruptcy, something both Hicks and Gillet had in common, which is pretty amazing in itself these days, and he is a self-made billionaire, so he he must know more about making money than loosing it. He never made promises, and he has only started making tough decisions this summer.


Whether these decisions work out or not are out of his control. But he owns LFC; the club is his to do with how he pleases, and only success on the pitch will make the club profitable. He doesn't need to dip into the club, because he has other businesses the make money from. Dipping into the club would only be stealing from himself.


And Henry saved the club from administration, which we should forever be thankful for. We have to look at the fall of Rangers, and be very, very grateful we still have a huge club to follow.
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red machine
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lets see how long it takes you to turn on brendan speke.will you be giving him the same faith you gave kenny despite his failings.brendans task is so much tougher...once he starts to clear out your favourites like lucas and henderson..i suspect you will turn on him.
soon enough watch the crecendo build up against the owners like it did against hicks and gillette.
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red machine
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Die-hard Reds
wrong bully..lfc is not histo do with "as he pleases"..hicks n gillette thought that and look what happened to them.henry is a custodian of lfc and is accountable to the fans.
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SpekeRed
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red machine,Jun 17 2012
02:37 PM
lets see how long it takes you to turn on brendan speke.will you be giving him the same faith you gave kenny despite his failings.brendans task is so much tougher...once he starts to clear out your favourites like lucas and henderson..i suspect you will turn on him.
soon enough watch the crecendo build up against the owners like it did against hicks and gillette.

Yes I will be giving Brendan the same faith as I gave Kenny!

Also Lucas and Henderson won't be leaving anytime soon!


Also seriously RM I'd change your tone regarding the constant LFC bashing you do!

Mistys already stated he can't have another season of it from you but yet you can't resist with your agenda!

So for the last time I'm asking you to pipe down with the constant bashing because I can't see the admin and mods tolerating yet another year of constant LFC criticism from you!
Beside the hillsborough flame
I heard a kopite mourning
Why so many taken on that day
Justice has never been done
But there memory will carry on
There`ll be glory round the fields of anfield road.

Justice for the 96 RIP YNWA!!!
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bullybeef
Member Avatar

Super Reds
Just block him, Speke. I know you can still read his diatribe on the Box, but it doesn't half make you feel better. He clearly loves the attention.


I think it's time to send someone to Coventry - maybe he'll go and 'support' them, but then again, I wouldn't wish him on most teams.....well, maybe manure.
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SpekeRed
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bullybeef,Jun 17 2012
03:13 PM
Just block him, Speke. I know you can still read his diatribe on the Box, but it doesn't half make you feel better. He clearly loves the attention.


I think it's time to send someone to Coventry - maybe he'll go and 'support' them, but then again, I wouldn't wish him on most teams.....well, maybe manure.

Unfortunately bullybeef as you say he posts the same in shoutbox so in all honesty imo what's the use?
Beside the hillsborough flame
I heard a kopite mourning
Why so many taken on that day
Justice has never been done
But there memory will carry on
There`ll be glory round the fields of anfield road.

Justice for the 96 RIP YNWA!!!
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bazaDred

Die-hard Reds
SpekeRed,Jun 17 2012
03:17 PM
bullybeef,Jun 17 2012
03:13 PM
Just block him, Speke. I know you can still read his diatribe on the Box, but it doesn't half make you feel better. He clearly loves the attention.


I think it's time to send someone to Coventry - maybe he'll go and 'support' them, but then again, I wouldn't wish him on most teams.....well, maybe manure.

Unfortunately bullybeef as you say he posts the same in shoutbox so in all honesty imo what's the use?

the point your both missing is that RM was the ONLY poster who got anywhere near a prediction on were we would be placed in the league last season so i would say he is one of the most accurate posters on the forum who realizes how shite our team has become and even i was to optimistic saying we would come 6th so stop being so deluded and blaming thigs like goal posts and cross bars for lfc being inept in the league.
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SpekeRed
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Super Reds
bazaDred,Jun 17 2012
05:05 PM
SpekeRed,Jun 17 2012
03:17 PM
bullybeef,Jun 17 2012
03:13 PM
Just block him, Speke. I know you can still read his diatribe on the Box, but it doesn't half make you feel better. He clearly loves the attention.


I think it's time to send someone to Coventry - maybe he'll go and 'support' them, but then again, I wouldn't wish him on most teams.....well, maybe manure.

Unfortunately bullybeef as you say he posts the same in shoutbox so in all honesty imo what's the use?

the point your both missing is that RM was the ONLY poster who got anywhere near a prediction on were we would be placed in the league last season so i would say he is one of the most accurate posters on the forum who realizes how shite our team has become and even i was to optimistic saying we would come 6th so stop being so deluded and blaming thigs like goal posts and cross bars for lfc being inept in the league.

This is not about predictions baza!

It's about the constant shitting on LFC in every post he makes!

Considering your another so called part of the 3rd tier mob yourself you would agree with him!
Beside the hillsborough flame
I heard a kopite mourning
Why so many taken on that day
Justice has never been done
But there memory will carry on
There`ll be glory round the fields of anfield road.

Justice for the 96 RIP YNWA!!!
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fredflunk
Member Avatar
Supreme Red
SpekeRed,Jun 17 2012
05:59 PM
bazaDred,Jun 17 2012
05:05 PM
SpekeRed,Jun 17 2012
03:17 PM
bullybeef,Jun 17 2012
03:13 PM
Just block him, Speke. I know you can still read his diatribe on the Box, but it doesn't half make you feel better. He clearly loves the attention.


I think it's time to send someone to Coventry - maybe he'll go and 'support' them, but then again, I wouldn't wish him on most teams.....well, maybe manure.

Unfortunately bullybeef as you say he posts the same in shoutbox so in all honesty imo what's the use?

the point your both missing is that RM was the ONLY poster who got anywhere near a prediction on were we would be placed in the league last season so i would say he is one of the most accurate posters on the forum who realizes how shite our team has become and even i was to optimistic saying we would come 6th so stop being so deluded and blaming thigs like goal posts and cross bars for lfc being inept in the league.

This is not about predictions baza!

It's about the constant shitting on LFC in every post he makes!

Considering your another so called part of the 3rd tier mob yourself you would agree with him!

be interesting to see who is in the 1st tier of posters'? rafapologists?
who is in 2nd tier? goons?
3rd tier? rm and ?
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red machine
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Die-hard Reds
haha fred,well considering i wanted rafa to return i dont know what tier im in then tbh...speke is 4th division.given up trying to reason with him.shall we just all sing from the same hymme sheet and when speke bully and co say its ok to talk about the owners intentions then we can all do so..but we must stop when they say to :blink:
amazing isnt it..cant win with them.
bully i can see your posts so you havent blocked me yet..hurry up will ya..enjoy your self righteousness bully!!cheers n goodbye! :lol:
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SpekeRed
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Super Reds
red machine,Jun 17 2012
08:11 PM
haha fred,well considering i wanted rafa to return i dont know what tier im in then tbh...speke is 4th division.given up trying to reason with him.shall we just all sing from the same hymme sheet and when speke bully and co say its ok to talk about the owners intentions then we can all do so..but we must stop when they say to :blink:
amazing isnt it..cant win with them.
bully i can see your posts so you havent blocked me yet..hurry up will ya..enjoy your self righteousness bully!!cheers n goodbye! :lol:

all right then we'll all sing your hymn sheet

the lfc players are Shit

kenny was cheating the fans

rodgers is a championship manager at best

fsg are out to ruin lfc and plough all monies generated into the red sox

repeat that 5000+ times

jeez that now makes me the ultimate lfc fan
Beside the hillsborough flame
I heard a kopite mourning
Why so many taken on that day
Justice has never been done
But there memory will carry on
There`ll be glory round the fields of anfield road.

Justice for the 96 RIP YNWA!!!
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Camelot

Elite Reds
Getting back to the subject thread, I would judge that the Henry message is designed to dampen expectations, at least to some degree. I am a bit puzzled as to the reference to the demolition of homes around Anfield as a deterrent. A few weeks ago the Liverpool council announced that the homes immediately adjacent to the main stand were slated for demolition. They were careful to say that that it was not associated at all with LFC plans for reconstruction of the stadium. The interpretation of recent announcements could mean a rejection of a new stadium, but not necessarily of a reconstruction. The council has put pressure on LFC for a decision on the new stadium idea, maybe trying to force the hand of the club.
I did note that the timing of the comments occurred when the focus of the football world is on the Euros. Henry is nothing if not media savvy.
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